Image by Joshua Earle

The Maximo Mentality

Maximo is a Spanish word meaning "maximal" or "peak". The Maximo Mentality is about approaching every aspect of your performances (in both sport and life) with a positive mindset and an innate motivation to do your best.​ No matter the situation or the outcome, push yourself to give your best effort. Don't let your mistakes defeat you; learn from them. You will have to overcome barriers throughout your life before you can reach your "maximal/peak performance". But if you pursue your dreams with passion and a Maximo Mentality, you can be assured, you will be successful.

The mind is more powerful than the body. Training your mind to have a winning mentality takes time and dedication, just like training your body does. But at the higher levels, it is your mental strength and fortitude that will set you apart from the rest. By working every day with a Maximo Mentality, you will soon achieve your goals... and more importantly, acquire the mind of a champion. 

Working towards success is like climbing a mountain; starts easy, but it gets tougher the higher you get. You'll come across obstacles along the way, and you may have to change your route more than once. But nothing beats the view from the top!

Climb your mountain, and REACH YOUR PEAK!

About me


Fede Cisneros

Mental Performance Consultant

My name is Fede, and I am a Mental Performance Consultant (MPC).

I have a Master's Degree in Kinesiology with a focus in Sport Psychology from The University of Western Ontario. I want to help athletes maximize their athletic potential by helping them reach beyond their physical skills and unlock their mind's full potential.

I am a student member with the Canadian Sport Psychology Association (CSPA) and working towards my full member certification. That has not stopped me from getting experience in the field of Applied Sport Psychology. I have worked with renowned Dr. Natascha Wesch and gained experience in working with athletes of different ages and genders, and different competitive levels. I have worked with athletes in multiple sports such as baseball, swimming, track and field, soccer, basketball, rugby, fencing, hockey, and I'm always interested in new sports.

I am originally from Mexico. Growing up, I played baseball competitively and was able to compete at the national and international level. I moved to Canada in 2007 and I transitioned into rugby. I have played rugby now for 13 years, having won the provincial championship in high school, represented Mexico at the U19 level for 3 years, played varsity rugby for the Western University Mustangs for 5 years, and currently still play for the Nova Scotia Keltics provincial program.


I have played a variety of other sports competitively and recreationally such as soccer, basketball, hockey, curling, European handball, waterpolo, and more. More recently, I have picked up golf (recreationally), which is a great way to put my own teachings to practice. I believe it is my athletic experiences combined what gives me the opportunity to empathize and connect with athletes to better understand the specific demands of their sport.

I like working with athletes who are looking to put in the extra work to be the best athlete they can be. You don't need to be a competitive athlete to work on your mental skills. If you are someone who is looking to improve part of their game for enjoyment and fun, then this is the right place for you as well. If you are looking to reach your peak, I will provide you with mental skills and tools that you can use to maximize your athletic potential. I will help you come up with the best strategy that will lead to your best chances for success.

If you are not sure if this is something you want to do, or how to start working with an MPC, send me an email and I'd be happy to chat with you and talk a little bit more about what I do.

Fully fluent and proficient in English and Spanish.


  • M.A. Kinesiology (Sport Psychology) - University of Western Ontario

  • B.A. Kinesiology - University of Western Ontario


Canadian Sport Psychology Association (Student Membership)